Enterprise 2.0 maturing with a focus on how we manage, measure, and motivate
21.11.11
Posted in The Future of Work
by Ryan Nichols
Our next post for Computerworld on “The Future of Work”
Have you ever been to a technology conference where the technology wasn’t the most interesting part? That was my experience last week at the Enterprise 2.0 conference, in Santa Clara. Seven years after we first started using the term “Enterprise 2.0,” the most interesting content at the conference was about how this type of technology is both enabled by and enabling new ways of managing, measuring, and motivating people.
Of course, there’s still a lot of technology at the heart of Enterprise 2.0. In fact, the expo floor was (as always) awash in a sea of cloned social feeds and profiles. Social software for business is getting more sophisticated, driven by ongoing innovation in how people communicate and collaborate on tools like Facebook and Twitter. Keynote speaker Tim Young remembers receiving an RFP for social software from a Fortune 100 organization with 450 different feature requirements.
The problem? Our belief that “if we build it, they will come,” answers Genentech’s Principal Systems Architect, Andy Wang, an organization with a great deal of experience using social technology to make their scientists more productive. Achieving results will require a change in how we manage, measure and motivate.
Read more at the “Future of Work” on Computerworld…

About the author
VP Apps at Podio, driving the adoption of our platform for a new way to work. I've worked at cloud-startup Appirio, SAP, Intuit, an analytics startup, and McKinsey & Company. I studied economics at Williams College and have an MBA from Stanford.
- Twitter
- @Podio
- Email
- ryan@podio.com